Red Dot Award

The annual Design Award — 2020 Red Dot Brand and Communication Design Award announced this year’s winning works list on the official website on October 23, 2020!

Founded by a prestigious German design association, Red Dot Award is dedicated to selecting outstanding creative works from all walks of life and from all over the world. The awards are divided into Product, Brands & Communication Design and Design Concept.

Let’s take a look at some of the winning works in the Packaging Design Category of the 2020 German Red Dot Award.

The jury’s comments: This work provides an innovative way of packaging design for an already well-known wine brand. And “talking Wine” isn’t a gimmick. Smart labels with bar codes do produce audio files of these “talking wines”. In addition, the illustrations on the label are also very beautiful, the design concept is very impressive.

The jury’s comments: In order to make the label of Greek wines distinctive, there is an ingenious ribbon decoration above and below the message. Inspired by the brilliant Greek sun, and the Greek lifestyle of music, wine and dance, these illustrations visually shape Retsina’s brand image as a long-established classic brand.

The jury’s comments: The redesign of the classic Pocky chocolate bar package is a new design aimed at a specific target audience and is a good example of how it works.The new packaging features a bold color palette and a minimalist aesthetic that doesn’t easily go out of style and gives consumers a fresh look at classic brands.