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What Does The Packaging Mean To The Product?

Accelerating business growth through quality custom packaging is quickly becoming a priority for many businesses. More and more, we see our Fullsun Packaging invest in custom boxes, packaging sleeves, custom labels, and even personalized inserts to elevate their customer’s experiences.

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Surveys and research will tell you one thing – packaging can add enormous value to your business. But just to give you an idea:

A national study conducted by the Paper and Packaging Board and IPSOS shows that :

  • 72% of consumers agree that packaging design can influence their purchasing decision.
  • 71% of consumers said they were more likely to buy brands that package their products in paper or cardboard, than in other materials.
  • 68% of consumers said they were most likely to buy something in a paper or cardboard package if given the choice between paper or plastic.
  • 67% of consumers agree that when selecting which products to buy, they’re often influenced by the material they’re packaged in.
  • 63% of consumers said that they were more likely to buy products packaged in paper or cardboard because they can reuse the packaging.
  • 63% of consumers said that paper and cardboard packaging makes a product seem premium or high quality.

In fact, 75%Americans feel that paper-based packaging allows for more creativity in design than other packaging materials and 69% that products packaged in paper or cardboard seem more artisanal or hand-crafted.

These data show the powerful influence of packaging on consumer decision-making.

As the market grows, so does the number of competitors in the industry; therefore, you will need to stand out from the rest.

Highlight the uniqueness of the brand

Professional packaging allows businesses to show off their unique selling point; something that can help them stand out from competitors.

And where packaging is concerned, custom boxes are among the most effective ways to underline what makes your products and services different while Enhance customer pleasure

Customize Packaging Design With Your Brand in Mind

Brand packaging is more likely to deepen the impression of customers. A well-designed packaging design can turn first-time buyers into repeat customers, and if your packaging design resonates with them, they will also become advocates for your brand.

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