Why Are Flower Boxes More Popular Than Bouquets?
Everyone has their own preferences for radish and cabbage, and bouquets are a common style. Today’s young people prefer new things and more creative and high-quality gifts, so flower boxes are becoming more and more popular among consumers.
For merchants
- Nowadays, more and more flowers are presented to consumers in the form of express delivery. Flower boxes are more convenient to deliver than bouquets. During the delivery process, the wrapping paper of bouquets will wrinkle, the flowers may fall off, and they may encounter customer complaints, returns, etc. wait. After a tiring day and getting nothing at the end of the day, the merchant’s heart is actually very broken. Flower boxes save a lot of trouble.
- There is flower mud inside the flower box, which makes it easier to fix the flowers than the bouquet. The flower mud in the flower box will remain moist after absorbing water, making it easier to maintain the vitality of the flowers. The longer the flowers stay fresh, the longer the viewing period of the flower box will be. The outer box will relatively protect the flowers from damage during transportation.
- Flowers of the same variety are classified into different grades according to the thickness of the branches, the quality of the flowers, and whether the branches and leaves are lush. The prices vary greatly between them. Flower boxes do not have such high requirements for branches. Even if they are broken or cut, they will not be visible, so they can be replaced as good ones. As for bouquets, you should first select good ones. If the branches are broken, then the whole branches can no longer be used, which is more wasteful.
- Holidays such as Chinese Valentine’s Day and Valentine’s Day are the main sources of customers for flower shops, and bouquets and gift boxes are prepared in advance. Bouquets lack moisture and have a short shelf life, but flowers in flower boxes are moisturized by flower mud, which keeps them fresh for a longer period of time and makes them less likely to fall off.
- The flower box has a small space and requires far less flowers and leaves than a bouquet. From a cost perspective, it will also be more advantageous.
For consumers
- Buying and consuming flowers often pursues a kind of spiritual satisfaction. For those who love flowers, flower boxes and bouquets are the same when taken apart. After all, they are to be placed in a vase (the flower box here refers to It’s a bouquet gift box), but the moment I receive the flowers, the feeling is completely different.
- Everyone likes surprises. When choosing a flower box, the recipient will not know whether it is flowers or other gifts. The bouquet has a sense of mystery and is completely visible. The florist can directly deliver the flowers when they are delivered. I handed the bouquet to the recipient. Except for the surprise when the recipient received the flowers, it was basically over.
- When a man sends flowers to his girlfriend, he wants her to be happy, and a direct source of his girlfriend’s happiness is that others can envy him. The flower box with the lid closed looks more like a gift box from the outer packaging. In addition to the initial surprise of receiving the gift, the recipient also needs to open it layer by layer, and there are more expectations inside.
- Giving a gift is about a mood. Sometimes the choice of outer packaging may attract consumers’ attention more than the product itself. The flower box gives people a high-end feeling. Otherwise, why would the diamond ring be installed in such a high-end place? In the box, if you buy a gift for your girlfriend, you have to go to a place that specializes in gift packaging to wrap it. This is the reason.
- Some shy men don’t want to show off on the street with bouquets of flowers, because they think it is too ostentatious. Instead, the hand-held gift box looks more low-key and connotative. This is why in idol dramas, when the male protagonist gives him a dress or Chinese shoes, he will first package them in a gift box instead of carrying them directly in a clothing bag.
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