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8 Tips for Creating Uniquely Designed Chocolate Gift Boxes

People buy chocolate based on feeling more than taste

The basic building blocks of chocolate are the same. And yes, many have their own preferences when it comes to flavours. Some prefer mint, others milk, and the more health-conscious lean towards dark chocolate.

Yet, with so many chocolates on the market, the initial lure before purchasing isn’t based on the taste. It’s the packaging. They know what taste they want. It depends on what packaging convinces them their chocolate will hit the spot.

Shoppers are naturally drawn to visually captivating packaging. They interpret it as a direct reflection of ‌chocolate’s inherent value and quality.

The reality is no matter how old you are, you prefer shiny items. And so do your customers.

In fact, 72% of respondents to a survey admit packaging influences their purchasing decisions. The number is even higher when it comes to gift selection – 81%!

Ryder study - consumer behaviour & premium packaging

1. The vintage elegance

Vintage elegance incorporates a subdued and timeless colour palette. Tones such as soft creams, pale pinks, dusty blues, and antique whites are common. Hints of gold, silver, or muted metallics add a touch of luxury.

vintage chocolate gift boxes

2. Modern minimalism 

The hallmark of modern minimalism is sticking to a two-tone colour palette. You can add a third colour as long as it’s used as an accent to emphasise an element in the packaging.

minimalist chocolate packaging concept

3. Festive packaging

Some important dates on the calendar are highly chocolate-focused (not that people need an excuse for chocolate):

  • Valentine’s Day
  • Halloween
  • Christmas
  • Hanukkah
  • Diwali
purple chocolate gift box with pralines inside

4. Natural and botanical beauty

Earthy and natural chocolate packaging often has shades of green, brown, beige, and pastel hues. These colours represent a sense of nature and tranquillity.

The central design element of this packaging is botanical illustrations. Add delicate drawings of flowers, leaves, vines, and herbs to decorate the packaging.

It adds sophistication and a connection to nature.

an example of a natural chocolate gift box

5. Personalised packaging

Personalisation creates a memorable brand identity.

Create a one-of-a-kind gift experience by:

  • Giving customers the option of adding names
  • Sharing special messages
  • Saying thanks or sharing your company’s story with them.

You can achieve all of that and more with thank-you cards, custom stickers or even stamps.

This level of personalisation comes with a variety of typography, colour palettes, and graphics. Each package is unique and heartfelt.

Full-colour personalised thank you cards with mailer box and package

6. Packaging that tells a story

Storytelling through packaging in chocolate gift box designs is a powerful tool. You can engage and connect with your customers on a deeper level. 

It goes beyond merely enclosing chocolates. It weaves a narrative that creates certain emotions and memorable experiences.

Use storytelling to communicate:

  • Inspiration behind unique flavour combinations
  • Decade-old family recipes
  • Origin stories
  • A funny visual pun
packhelp packvertising

7. The unboxing experience

Enhancing the unboxing experience of chocolate box packaging to embed your brand in people’s core memories. Those first 5 seconds of indulgence are your first impression!


8. Create a unique brand identity

Above anything else, your packaging needs to be unique. It shouldn’t look similar to something else. When people look at it, they should immediately know it’s your chocolate. 

experience-driven packaging - hot-stamping on chocolate boxes

What chocolate gift box design works for me?

In the world of chocolate gift boxes, the art of design is more than just aesthetics.

We hope you’re inspired. But before jumping into designs, try to answer these questions in as much detail as possible:

  • What emotional response do we want to evoke in customers through the packaging?
  • What unique narrative or message do you want to convey through the packaging?
  • What is the purpose of the packaging (e.g., gifting, retail display, to sell online)?
  • How can ‌packaging enhance the unboxing experience for customers?
  • Who is your target audience?
  • What is your brand identity?

The answers will influence your choice of colours, materials, and fonts. 

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